In Depth Pool Maintenance & Repair
Website Design & Development. Logo Design. Social Media. Marketing Materials
Project Overview
In-Depth Swimming Pool Maintenance & Repair sought a comprehensive branding solution and a professional website to attract clients and communicate their expertise. This project included a website design with a modern, responsive contact page, a full branding suite (logo, vehicle decals, uniforms, business cards, and marketing materials), and a Facebook page to further engage the local community.
Logo Design Insight
For In-Depth Swimming Pool Maintenance & Repair, I designed a logo that visually captures the essence of water and motion while maintaining a clean, professional look. The icon features the letter “D” integrated with flowing wave-like lines, symbolizing water and movement, all enclosed within a circular form. This design creates a dynamic yet balanced representation of the company’s expertise in pool maintenance and repair.
To maintain a cohesive brand identity, the typographic logo draws from the same “D” design used in the circle icon, ensuring visual consistency across branding materials. The result is a modern, recognizable logo that effectively conveys the company’s focus on water, depth, and professional service.
Objectives
The project’s primary goal was to establish a professional, user-friendly online presence that highlights the company’s range of services and builds a recognizable brand. The website needed to provide an easy way for clients to learn about services and get in touch, supported by SEO for local search relevance.
Design & Development
We began with the website, structuring it as a long, scrolling main page that features all company services and information. The navigation includes links at the top and throughout the page to facilitate easy browsing. Each specific service also has a dedicated landing page to enhance SEO and improve user experience.
The contact page is styled as a responsive contact card, with a vCard link for quick and easy contact saving. Alongside the website, we implemented local SEO strategies to enhance visibility in relevant local searches. The branding design extended to physical elements like vehicle decals and uniforms, creating a cohesive and professional look across all touchpoints. A Facebook page was also created to further reach the local audience and engage with clients.
Key Challenges
Balancing an informative and approachable tone while conveying technical expertise was a key challenge. Additionally, we optimized the website and SEO to capture relevant local traffic without overwhelming users with excessive information, using clear language and strategic layout design.
Results & Impact
The finished branding and website establish In-Depth Swimming Pool Maintenance & Repair as a trusted service provider in their area. The responsive design and vCard-enabled contact page improve accessibility, while the long-scroll layout and internal navigation make the site easy to use. The client has seen increased engagement and positive feedback on their new professional look and online presence.
