IN DEPTH
POOL MAINTENANCE & REPAIR
Pool Service Company
Comprehensive Pool Service Brand Suite & Service App
Project Overview
In-Depth Swimming Pool Maintenance & Repair sought a comprehensive branding solution and a professional website to attract clients and communicate their expertise. This project included a website design with a modern, responsive contact page, a full branding suite (logo, vehicle decals, uniforms, business cards, and marketing materials), and a Facebook page to further engage the local community.
Comprehensive Branding
cohesive identity across logo, vehicle decals, uniforms, and marketing materials.
Modern Web Presence
responsive website with clear service details and a streamlined contact page.
Integrated Marketing Tools
Facebook business page and print materials built to strengthen local visibility.
Custom Service App
companion field app designed for daily use and client record management.
Logo Design Insight
For In-Depth Swimming Pool Maintenance & Repair, I designed a logo that captures the essence of water and motion in a clean, professional style. The circular icon features a flowing, wave-like “D” that symbolizes water and movement, creating a dynamic yet balanced look.
The same “D” shape is used in the wordmark for visual consistency, resulting in a modern, recognizable brand that reflects the company’s expertise and depth in pool maintenance and repair.
Objectives
The project’s primary goal was to establish a professional, user-friendly online presence that highlights the company’s range of services and builds a recognizable brand. The website needed to provide an easy way for clients to learn about services and get in touch, supported by SEO for local search relevance.
Design & Developement
We began with the website, structuring it as a long, scrolling main page that features all company services and information. The navigation includes links at the top and throughout the page to facilitate easy browsing. Each specific service also has a dedicated landing page to enhance SEO and improve user experience.
The contact page is styled as a responsive contact card, with a vCard link for quick and easy contact saving. Alongside the website, we implemented local SEO strategies to enhance visibility in relevant local searches. The branding design extended to physical elements like vehicle decals and uniforms, creating a cohesive and professional look across all touchpoints. A Facebook page was also created to reach the local audience further and engage with clients.
Key Challenges
Balancing an informative and approachable tone while conveying technical expertise was a key challenge. Additionally, we optimized the website and SEO to capture relevant local traffic without overwhelming users with excessive information, using clear language and strategic layout design.
Results & Impact
The finished branding and website establish In-Depth Swimming Pool Maintenance & Repair as a trusted service provider in their area. The responsive design and vCard-enabled contact page improve accessibility, while the long-scroll layout and internal navigation make the site easy to use. The client has seen increased engagement and positive feedback on their new professional look and online presence.
- Elevated Brand Presence
- Responsive Design Integration
- Enhanced Client Engagement
- Seamless User Navigation
- Professional Online Identity
- Elevated Brand Presence
- Responsive Design Integration
- Enhanced Client Engagement
- Seamless User Navigation
- Professional Online Identity
IN DEPTH SERVICE APP
The In Depth service app was developed in tandem with their website and brand design, creating a unified digital system for managing customer communication, service documentation, and professional presentation.