South Suburban Pathologists
Website Design & Development. Logo Design.
Project Overview
South Suburban Pathology, a specialized pathology practice in the Atlanta, GA, metro area, needed an online presence to connect with medical professionals and offer essential billing information to patients. This project involved creating a professional three-page website and a unique logo, crafted to support both the practice’s image and its functionality needs.
Logo Design Insight
As part of the branding, I designed the South Suburban Pathology logo to reflect the precision and focus of pathology work. The design combines a side-view of a microscope, symbolizing laboratory expertise, with a front-facing oculus, representing detailed examination and the practice’s commitment to accuracy. This fusion creates a simple yet distinctive visual identity, reinforcing the professionalism of the practice while maintaining a modern aesthetic.
Objectives
The website’s primary goal was to provide an accessible, informative platform for medical professionals who refer patients or utilize pathology services. Additionally, it serves patients looking for information on billing—how to pay a bill or understand charges. Another priority was building the site’s visibility through SEO, while reducing exposure to unwanted solicitation and spam contacts.
Design & Development
Our process began with understanding the needs of two core audiences: referring medical professionals and patients. This dual focus influenced both the content structure and the visual design. We incorporated a clean, professional layout with clear navigation, developed around a CMS for easy updates. To optimize local search results and safeguard against unnecessary solicitation, we implemented targeted SEO strategies and refined contact protocols.
Key Challenges
A notable challenge was balancing the need for local SEO to help patients and professionals find the practice, while protecting against unwanted solicitations. We implemented specific SEO techniques that focused on relevant keywords and location-based targeting, avoiding broader terms that could attract spam.
Results & Impact
The final website effectively supports South Suburban Pathology’s role as a trusted medical partner while providing easy access to information for both professionals and patients. The carefully applied SEO ensures the site appears in relevant local searches, helping legitimate visitors find the practice. Initial analytics indicate positive engagement, with a rise in local professional inquiries and patient visits to billing resources.
