Tracey Ordonez
Partner Marketing - Event Management
Website Design & Development
Project Overview
The Tracey Ordonez website was developed as a professional platform to highlight her dual expertise in partner marketing and event management. In addition to showcasing her core strengths, the website also highlights her experience in administrative leadership and organizational governance.
Design Insight
A key focus of the design was balancing clarity with flexibility. By creating two distinct yet visually cohesive sections for partner marketing and event management, the site offers Tracey the versatility to tailor her outreach. The clean, structured layout ensures her professionalism stands out, while subtle visual details reflect her attention to precision and planning—qualities central to her work.
Objectives
The primary goal was to create a clean, modern site that presents Tracey’s two areas of specialization—partner marketing and event management—in a way that reflects their synergy while still allowing each to stand alone. The site needed to be structured so Tracey could share either focus area independently with potential clients or collaborators. It also aimed to establish a strong online presence and provide a point of contact for new opportunities.
Design & Development
We began by structuring the site with a clear landing page that introduces Tracey’s professional background and strengths. From there, we created two dedicated sections—one for partner marketing and one for event management—each with tailored content and a clean, organized layout. Special attention was given to maintaining a cohesive design across both areas, while ensuring each could function as a standalone link for specific outreach needs. The color palette and typography were selected to convey professionalism, clarity, and confidence. A contact page with resume access was added to complete the site’s functionality.
Key Challenges
The primary challenge was integrating two distinct but related fields into one seamless website experience. We needed to make sure both partner marketing and event management were visually and contextually distinct yet aligned under a unified brand. The solution was a modular design approach that emphasized consistent visual language while allowing each section to speak to its audience individually.
Results & Impact
The completed site gives Tracey a professional, polished platform to support networking and outreach across multiple industries. With dedicated areas for each specialization and the ability to share them independently, the website enhances her flexibility and reach. The final design supports her brand as a thoughtful, strategic professional who continues to make a lasting impact in her field.
